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Bandwidth for time-strapped insight teams
On-demand project support to keep your best people doing what they do best

Good Business Sense is…

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A Headache Reliever

We pass off the day-to-day tasks that keep projects moving and having what you need to make decisions when the time comes. Over the years, we’ve saved our clients and their research agencies countless headaches.
gbs removes headaches
gbs is expedient
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Expedient

We put at least two senior consultants on every project so tasks are completed faster, urgent issues are addressed immediately and deeper thought goes into every decision.
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Flexible

Our agnostic approach gives us freedom to find the best way of getting the job done. We’re not beholden to a specific methodology.
gbs is flexible
gbs is transparent
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Transparent

A thorough approach to communication is key for us. Our clients and agency partners are always kept in the loop.
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An Extension of Your Team

With international experience and agile project management skills, we can transparently run an entire project on your behalf, stay on top of the details until it’s done and provide a full summary report. You’ll have what you need when you need it, including timely feedback to make decisions and keep things moving at the right pace.
gbs is an extension of your team
managment of research projects
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For Management of Research Projects

Agency selection – We’ll create a shortlist based on your needs, goals and rosters, review their proposals, recommend an agency and liaise with procurement to commission the work swiftly.
Study set-up – We’ll choose the most effective methodology, help create the questionnaire or discussion guide, plan the sampling criteria and ensure the stimuli are ready on time.
Results and interpretation – With a solid understanding of your objectives, we can contribute to an engaging results presentation for key stakeholders.

Testimonials

Sam and Tom have been absolutely invaluable support to me in moving into a new role and getting up to speed with the details of a complex CX programme implementation. I have appreciated their thoroughness, responsiveness, and efficiency at every stage. Their work has made a huge difference to the progress of the programme – I couldn’t have done it without them.

Charles Rolfe

Customer Viewpoint Programme Manager, Tesco Group

It is difficult to put into words just how invaluable Sam and the team have become over the last few years of working with them. The thought and attention to detail that goes into every project is unmatched. The outputs of our category reviews are used across the business and serve as insights bibles for the all that use them. Every day working with the team is an absolute joy! they really do make our lives so much easier and I always look forward to what project we will tackle together next.

Mark Evans

Chapter Member – Research, The Warehouse Group

GBS have worked as an extension of our team during the transition of a large, multi-regional CX program. They have expertly facilitated the flow of information and actions between multiple agencies. This has been a really important component for the successful transition of the program, and being able to trust GBS to do the job to a high standard has made our lives much, much easier!”  Aisha Allan, Insight Partner

Aisha Allan

Insight Partner, Voice of the customer, Tesco

We have been working with GBS for the past couple of years on Category Reviews and other strategic projects that help navigate big questions for our organisation. Their collaborative approach to deliver insights that are highly strategic, well understood and actionable has made them valued partners of our Insight team. You can always breathe easy working with Sam and the GBS team – great communication and delivery.

Karla Almazan-Walker

Chapter Lead - Experience Development, The Warehouse Group

We enjoy working with GBS team. They make sure approvals and stimulus come in on time and in the right format and keep everything moving quickly. They understand the value of neuromarketing methods and above all, help us delivering strong, actionable and relevant recommendations for the clients.

Neurostrata team

I have had the pleasure of working with GBS over the last year. They are experts at managing complex processes with our partner agencies; whether that be managing contract renewals, leading major pitches or showing thought leadership on what best practice looks like on our CX programme or partner agency relationships more broadly. GBS are problem solvers in the truest sense of the word, they are highly responsive, professional and offer excellent value for money. We would be lost without them.

Colin Quinn

Head of Channel Insight, Tesco plc

We worked with Sam and Diana at GBS to help us manage the transition of our Customer Experience programme to a new supplier. I hadn’t worked with GBS before but we struck up a great relationship with them straight away. They are detailed, organised, really quick to respond and went over and above my expectations. They had worked with our new supplier before so were able to help us avoid inevitable pitfalls, leveraging their previous experience, offering advice and best practice along the way. Both Sam and Diana were incredibly supportive and gave us a lot of their time, making their services in my opinion, tremendous value for money. Huge thank you and I would not hesitate to recommend them for this type of work.

Jonathan Parton

Senior Marketing & Insight Manager, OneStop

We worked in collaboration with GBS on a client study. The team was professional, available and acted as a useful point of contact when our clients were unavailable. They balanced playing the client role whilst supporting us with logistics and; coordination seamlessly – we’d happily work on another study alongside GBS in the future.

Sabine Cronick

Head of Quant UK, 2CV

GBS is most valuable to you when:

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A current project is taking too many resources away from other projects and you need help keeping everything optimized.
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A new opportunity lands on your desk that you need to pursue but you’re already at capacity.
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A contract renewal is coming up and you need a fresh perspective on where you’ve been and what needs to happen for you to plan for the future of the program.
Ready to Get Started Creating Bandwidth for Better Insights?
Time is the enemy of quality research, but it doesn’t have to be if we take on the effort and give you back your time. That’s where we add value to a project.