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GBS extends the productivity of your team with professional Consultants who quickly and efficiently deliver objective, informative and strategic results. We have a proven track record of successfully executing projects across the consumer insights spectrum for FMCG, retail and hospitality clients.

Trackers / Ongoing Data

GBS Consultants are experienced in piloting, implementing, transitioning or improving the following types of tracking programmes:

  • Brand health
  • Ad trackers
  • Customer Experience (CX) programs
  • Employee listening

Continuous Data

The GBS team is highly skilled in deriving insights from continuous data and integrating them with your primary research results, building a congruent and insightful story that provides a deeper understanding of your customers. Common resources we use include:

  • AC Nielsen, IRI and IMS data analysis
  • Kantar Worldpanel data

Digital Research

GBS can support you with new ways of testing online behaviour and attitudes, grounding those learnings in best practices from traditional scientific methodologies to ensure agencies are delivering sound results that get to the heart of your important business questions. We also partner with various agencies for website testing, with a focus on simplifying navigation and providing more engaging user experiences.

  • Usability (UX) testing
  • A/B testing
  • Social media listening

Ad Hoc Research

Effective project management is key to a successful research study, and a core strength of every GBS Consultant. Working in partnership with your selected agency, we can take on the entire project life cycle or assist with specific elements where support is needed.

  • Ad testing
  • Neuromarketing
  • New Product Design (NPD) including concept testing
  • Pack testing
  • Trend identification

Insight Transformation

Due to our unique, unbiased role in the research field, GBS regularly helps insight teams through RFP processes, pilot studies, partner transitions, and contract renewals including negotiation of KPIs, fees and deliverables to ensure the most beneficial agreements for our clients. Based on our extensive experience in these areas, we have developed the GBS RFP Framework – a fair and rigorous process for managing the RFP cycle. Work is executed in conjunction with your procurement and legal teams, so that your time is only needed at key decision moments.

  • Contract renewals
  • Pilot studies
  • Partner transitions
  • Best practice implementation
  • Distillation of results/stakeholder workshops

Our number one goal is to make your life easier.

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